Art and Spectacle in Nineteenth Century New York

In New York, this painterly revelation of a new world was first shown privately in Lyric Hall at 765 Broadway, and then in late April the painting was moved back to Tenth Street. There, it went on view to the public for an admission price of 25 cents. Frederic Church hired an agent to help maximize the impact of its exhibition and its subsequent press, and this early foray into in-person and offline social media marketing, bypassing distributors, certainly made its mark. Church’s people hung curtains to dim extraneous light, and they framed the painting to simulate the affect of a window frame. Gas jets cast the painting in dramatic light, accentuating its features, most certainly the waterfall. The Heart of the Andes, an armchair vacation in oil paint, took New York by storm, with over twelve thousand people lining up to see it. Many brought opera glasses in order to view the exquisite details. The phenomenal painting then toured London and eight American cities. People wrote home about it.
While Frederic Church was unveiling his view of the Andes to New Yorkers, artist Albert

Emblematic of the Hudson River School, Church's view of the Andes and Bierstadt's interpretation of the Rocky Mountains extol the search for spirituality in nature, the values of rugged nationalism and the aspirations of American empire. Exhibited at the 1864 Metropolitan Sanitary Fair, a fundraiser for wounded Union soldiers, the paintings inspired a vision of American destiny. Furthermore, the popularity of the fair itself, with near 160 paintings on exhibit, touched upon the need for a permanent city museum. In his 1867 history of American art, writer and critic Henry T. Tuckerman (1813-1871) argues for what he calls “a permanent and free Gallery of Art,” citing the growing popularity of art exhibitions, the talents of the American landscape painters, and the lack of exhibition space outside of their ateliers. The National Academy of Design met some of the need for space, but it had a different mission.

The two paintings are currently on view in the Metropolitan Museum of Art as part of a focused installation, American Landscapes: Selections from the American Wing, on the main floor of the Robert Lehman Wing. The first painting encountered in this exhibition is one by the father of the Hudson River School, Thomas Cole. (At the time of my visit the Cole work on display was his View on the Catskill—Early Autumn, 1837, and not View from Mount Holyoke, Northampton, Massachusetts, after a Thunderstorm—The Oxbow (1836) as I had expected.*) Entering the gallery, Church's The Heart of the Andes (1859) appears on the left, and Bierstadt's is over on the right. Also on view are works by Jasper Francis Cropsey, George Inness, William Bradford, and William Lamb Picknell. The style of Picknell's Banks of the Loing, ca. 1894-97, shows more fashionable European influences on American painting at the end of the nineteenth century, telegraphing a waning interest in the Hudson River School.
These works belong to the Met’s

* Ah ha! The old on-loan switcheroo! Cole's Oxbow turns up at PAFA through September 30, 2009.
• See Book of the Artists: American artist life, comprising biographical and critical sketches of American artists: Preceded by a historical account of the rise and progress of art in America by Henry T. Tuckerman (G.P. Putnam & Son, 661 Broadway, 1867) on Google books.
The paintings:
The Heart of the Andes, 1859 by Frederic Edwin Church (American, 1826–1900). Oil on canvas. 66 1/8 x 119 1/4 in. (168 x

The Rocky Mountains, Lander's Peak, 1863 by Albert Bierstadt (American, 1830–1902) Oil on canvas. 73 1/2 x 120 3/4 in. (186.7 x 306.7 cm). Rogers Fund, 1907 (07.123) (viewed through the curtains in the image top right)
This post is part of a series about the Hudson River School and New York City. Read more about the Tenth Street Studio Building and a walk through the West Village here.
Top image: The Heart of the Andes, 1859 by Frederic Edwin Church. Other images by Walking Off the Big Apple from Saturday, August 29, 2009 at the Metropolitan Museum of Art.
One of my favorite paintings. Thanks for the post.
ReplyDeleteThanks so much, James.
ReplyDeleteI love seeing the painting in person. Nothing quite like the real thing. While I was visiting the Met to see the paintings of the Hudson River School, I also saw the exhibit featuring Michelangelo's The Torment of St. Anthony. That small painting, believed to be his first, is stunning in its power. Quite scary subject matter.
WOW! I did not know that. Thank you for the info.
ReplyDelete